Nongshim Wholesale Guide: Shin Ramyun, Neoguri, Chapagetti and More

Nongshim is one of South Korea’s best-known food companies, and its flagship Shin Ramyun is among the most widely recognised instant noodles in the world. For wholesale buyers, Nongshim offers a strong hero product and a deep supporting range of variants and classic Korean flavours.

Shin Ramyun: a Korean classic

Nongshim launched Shin Ramyun in 1986. Its spicy beef broth, chewy noodles and bold red packaging, marked with the Chinese character 辛 (“spicy”), made it a household name in Korea and later a global favourite. It remains the core of any Nongshim range.

The Shin Ramyun family

• Shin Ramyun Original: the classic spicy beef flavour in packet, cup and bowl formats.
• Shin Ramyun Black: a premium version with a richer, beef-bone style broth.
• Shin Ramyun Gold: a chicken-bone style broth for a different take on the classic.
• Shin Green and Shin Ramyun Green: vegetable-based options, including a mushroom and fried tofu variant.
• Shin Ramyun Light: air-dried noodles for shoppers looking for a lighter option.
• Kimchi, Tom Yum and Stir Fry: flavour variations including Sweet & Spicy Kimchi Stir Fry and Spicy Beef Stir Fry.

Neoguri, Chapagetti and Potato Noodle Soup

Beyond Shin, Nongshim’s classics give buyers more variety. Neoguri is a seafood-flavoured udon-style noodle with thick, chewy noodles. Chapagetti is a black bean (jjajang) noodle. Combined with Neoguri, it makes “chapaguri” (ram-don), the dish made famous internationally by the 2019 film Parasite. Potato Noodle Soup uses noodles made with potato starch for a distinctive texture.

Tips for stocking Nongshim

• Anchor the range with Shin Ramyun Original in packets and cups.
• Add Shin Black or Gold as premium options for customers who want to trade up.
• Stock Chapagetti and Neoguri together, since many customers buy both to make chapaguri.
• Offer Tom Yum variants where customers enjoy Thai-inspired flavours.

Who buys Nongshim

Shin Ramyun has a broad appeal. It attracts Korean food fans, customers who enjoy spicy soups, and shoppers looking for a hearty, satisfying instant meal. The wider Nongshim range then gives these customers reasons to come back: a premium step up in Shin Black, a vegetable option in Shin Green, and classics such as Chapagetti and Neoguri.

Merchandising Nongshim

• Use Shin Ramyun’s distinctive red packaging as the anchor of a Korean noodle section.
• Place premium variants (Black, Gold) beside the Original so shoppers can trade up.
• Create a “make chapaguri” display pairing Chapagetti and Neoguri.
• Offer cups and bowls in convenience fixtures for customers who want Shin Ramyun on the go.

Storage and stock rotation for Nongshim

Like most dry instant noodles, Nongshim products should be kept in their cartons in a cool, dry place, away from direct sunlight, strong odours and damp floors. Check best-before dates when goods arrive, and rotate stock so that the earliest dates are sold first.

Ordering Nongshim wholesale

For a Nongshim quotation, list the products and formats (packets, multipacks, cups, bowls or big bowls), an indicative quantity per line, your destination, and any label language requirements. If you are introducing Nongshim for the first time, Shin Ramyun Original in packets and cups is a natural starting point.

Browse the full Nongshim range, or add products to your enquiry list for a wholesale quotation.